Mobile app development refers to the process of creating software applications that run on mobile devices such as smartphones and tablets. It involves designing, coding, testing, and deploying apps to platforms like iOS, Android, or cross-platform frameworks. The development process typically begins with idea conceptualization and user experience (UX) design to ensure the app meets user needs and expectations. Developers use programming languages such as Swift, Kotlin, Java, or frameworks like React Native and Flutter for creating intuitive and functional applications. Mobile apps are categorized into native, web-based, and hybrid apps, with each offering unique benefits in terms of performance, scalability, and development complexity.

Businesses leverage mobile apps to enhance customer engagement, streamline operations, and provide personalized experiences. Modern development also incorporates advanced technologies like artificial intelligence (AI), machine learning (ML), augmented reality (AR), and blockchain to enrich app functionalities.